Ricci founded Ricci Swart Multimedia Pty Ltd, in 1998. Ricci Swart Multimedia Pty Ltd(RSMM) offers a specialized, personalized producer and web developing service for one off web projects, dotPhilanthropy was established in 1999 as a consultancy service to advise not-for-profit and philanthropic organisations to the scope of creative and strategic opportunities provided by the Internet.