WILLOW
WILLOW fashion and Lingerie launched onto the world stage in recent years.
The WILLOW site has been constructed using eZ publish Content management system so that WILLOW can update its own collection images, stockists and press.
designIT created a look and feel that is simple and elegant in its layout and innovative in its flow.
It was decided to make the site fill the visitors desktop to enhance the WILLOW experience. The accompanying music also gives the label the 'sense' that the WILLOW world inhabits. This has been important to the brand positioning and market objectives.
Visitors are able to register on the site to receive updates on the WILLOW brand, its news and in-store arrivals.
The WILLOW site has been constructed as a content management system so that WILLOW can update its own Collection images, Stockists and Press etc.
The site's look and feel has been designed to show off the site's material and be simple and elegant in its layout and innovative in its flow.
It was decided to make the site fill the visitors desktop to enhance the WILLOW experience. The accompanying music also gives the label the 'sense' that the WILLOW world inhabits. This has been improtant to the brand positioning and market objectives.
Visitors are able to register on the site to receive updates on the WILLOW brand, its news and instore arrivals.