It was recognised that there was a need for Arnott’s Campbell’s to start directing sales and marketing efforts to their key non-consumer market segments - distributors, and the customers they service (i.e. end users).

The objectives for the new Food Service site were to:

• keep the site constantly updated with relevant distributor and end user news and information.

• engage the online audience with a design that appropriately encapsulates the client’sbrand attitude.

• offer a rewarding user experience through an intuitive and logical navigation system.

• encourage online visitors to supply their details for direct e-marketing and market research initiatives.

As a result, designIT has successfully produced a visually engaging and extremely functional website which enables efficient two-way communication channels with Arnott’s Campbells customer groups, as well as reducing the National accounts team administrative functions, allowing efforts to be focused on business development opportunities.

Visit the Arnotts Campbells Food Service website