The Australian Rental Vehicle Industry held its inaugural conference and Internet Marketing was one of the subject. The event is to be held at the Conrad Jupiters Hotel and Casino on 1 - 3 March, 2004.

ARVIC 2004 provided both rental professionals and vendors alike with sensible, pragmatic and instantly implementable knowledge and skills gained from the experiences of bone-fide experts in their fields. For vehicle rental operators, the event provided invaluable networking opportunites and vital industry updates to help improve their business.

Jo's session titled Internet Marketing "Why take the slow way when the highway’s built?" took place on Wednesday, March 03, 2004.

Introducing and expanding on Internet marketing developments she covered these topics:

· who is your target market? – defining your ‘user’ profile

· who are you?– how to portray your offering through the net

· you need them, they need you – how does the marketing begin, then give them what they want

· keep it simple – how to let your clients book your service with no effort

· e-commerce– booking forms and the personal follow up that matters

· what’s coming up?– a quick look at trends on the web in internet marketing, what’s working, what’s not.