designIT mocked up many ‘look and feel’ designs to gain feedback from gradlink as to which one resonated with their organisation as a way to be represented. As the site is the main front door and resource it had to represent both their intention and attitude, as well as be user friendly to all their ‘markets’. While 80% of the users were found to be students, the funding for the organisation comes from institutions so their needs are as important even though they are a minority user.